SALES OPERATIONS PLANNING

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. 

But perhaps more than anything else, sales operations brings a system to selling. This often overlooked and the sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to deliver success. Because of its broad scope and deep impact on both top-line (productivity) and bottom line (efficiency) performance, the sales ops department has become a strategic and indispensable component of a mature sales organization, especially in the enterprise, SaaS and B2B space.  

Sales Ops has expanded its role to include nearly all functions that provide the strategic insight needed by a sales team to achieve sustainable growth. Salesticks takes every element that influences Organisational sales operations and moulds it to fit your business and budget. The primary areas we would address are:

We can help you address the requirements of a sales operations function within your environment. As the volume of business information has exploded, there is immense value in performance metrics analysis and sales process optimisation, based on data and we can help make sense of that for you.

Today, sales teams harness the power of big data analytics, artificial intelligence and machine learning to improve performance and future proof profitability. But because tool complexity can distract sellers, sales ops should own the technology stack being utilised.  SalesTicks would address your current technology and advise on current and future requirements and manage the implementation of new technologies as required.

Sales operations essentially emerged to improve sales performance. To achieve that, sales operations people help streamline process to speed up the sales cycle and enable sellers to close more deals.  In that context, we will address the key sales metrics that are required as well as looking closely at training requirements, coaching and mentoring as well as the sales process. Technology plays a key role and this forms a key part of how we address this element.

There are many organisations, large and small, who can benefit greatly from implementing a sales operations function. It is equally true that the majority of these organisations do not have this capability in place.  SalesTicks can assist to define this capability within your organisation and build a capability which suits your specific requirements.

Sales operations resources should assume administrative and operational tasks to allow the sales team to focus and get better on what they do best: selling. We focus on the development and improvement of recruitment, Incentive Programs, Territory allocation, Contract lifecycle management etc.

For those organisations who have a sales operations competency in place, are you applying the correct metrics and processes to drive sales to best effect? Is your sales enablement capability equal to the task?  SalesTicks can help you analyse and understand your effectiveness and help you improve where it is required.